We helped establish a presence in new markets, positioning Jornaya as a valued thought leader.
The Jornaya. And the destination.
Jornaya, a consumer journey data insights provider, helps marketers have smarter interactions with their customers by knowing how and when to engage with them. By working with more than 30,000 major purchase comparison shopping sites, Jornaya can see in-market consumer behavior before anyone else. Knowing where consumers are in their buying journey when getting ready to purchase a car, insurance plan, or mortgage, is an important consideration for clients like Cars.com, AccuQuote and QuickenLoans.
Named on Deloitte’s Technology Fast 500™ list in 2017 and 2018, Jornaya was eager to build upon its growing success by expanding its presence in key vertical markets of potential growth – specifically the mortgage industry. Garfield Group was tapped to get Jornaya into the right conversations, in the right outlets, at the right times.
Becoming present in a new vertical
Before Garfield stepped in, Jornaya had just begun to tout its solutions for mortgage lenders, securing just two placements in the vertical market. Through Garfield’s promotion of thought leadership materials, speaking engagements and industry trends, Jornaya exponentially increased its presence in this vertical, securing high-value placements throughout the mortgage media landscape.
The Brand Action
Third party credibility brings incredible opportunity
In a few short months, we were able to secure more than 10 placements, reaching a total potential audience of 1,277,116. Our team placed regular contributions in some of the top trade publications within the mortgage vertical, including Scotsman’s Guide, National Mortgage Professional and M Report, maintaining a steady stream of coverage and securing Jornaya’s standing as a data expert and necessary partner for mortgage lenders.
“Our partnership with Garfield Group has been extremely valuable to Jornaya’s presence within the mortgage industry – we went from very little to no market saturation to having reporters approaching us and asking for story ideas on a regular basis. We’ve even seen coverage produce a meaningful impact with prospects. In our discussions, potential customers have actually mentioned articles we’ve placed. That level of third party credibility and boost in name recognition can mean the difference between a new partnership and a dead end.”
Head of Marketing, Jornaya