Duff & Phelps

We developed a brand worthy of a global financial leader.

Brand Strategy / Campaign Strategy / Branding / Creative

The Challenge

Create a New Brand for a Global Leader in Financial Advisory Services.


As a leader in critical areas like valuation services, compliance, and regulatory consultation, Duff & Phelps was concerned that their brand was getting stale, and was not distinguishable from other financial brands. They challenged us to create a more modern look and feel, without losing the equity they established over their 85-year history.

The Solution

A New Brand Embraced Across a Global Footprint.


Our new brand concept, “The Power of the Ampersand,” illustrates the diversity of Duff & Phelps’ services, expertise, and industries they serve. Utilizing the ampersand, we broke away from mundane “business” imagery and incorporated a bolder, more modern, global design that could extend across print, web, social, and data visualization.

  • Garfield designed a landing page showcasing 2016 Duff & Phelps milestones in a bold, compelling way.

  • As part of the rebrand, Garfield created updated collateral, ads, and corporate communications, showing how the Ampersand could be used across various executions.

  • Garfield also created an updated Duff & Phelps brochure showcasing the new brand.

  • Garfield designed the Fairness & Solvency Opinions Report for Duff & Phelps, displaying the content in bold, visually striking ways.

The Brand Action

An Acclaimed, Award-Winning Brand.

The brand relaunch has been embraced around the globe by Duff & Phelps’ employees, clients, and followers. As a bonus, our relationship with Duff & Phelps earned us recognition by the Gramercy Institute as one of the “20 Most Valuable Partners in Financial Marketing.”

“The team at Garfield Group has been a trusted partner to Duff & Phelps for several years. In addition to several outstanding design projects, most recently Garfield Group helped to develop an advertising concept that accurately reflected and creatively expressed my firm’s brand. Garfield Group’s strategic approach led me to award them an extensive internal and external campaign in 2017. I am very excited to work with them more in the future.”

Marty Dauer
CMO, Duff & Phelps

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