A New Brand for a Groundbreaking Analytics Solution
Tell the unique story of a new solution in a crowded space.
1010data was on the verge of launching an exciting new product designed to take analytics beyond stale data sets and complicated processes and allow analysts to directly work with diverse and divergent data in search of the unmet, unknown, unaddressed needs of their business. The solution was called DSCVR and it was going to change the way analysts engaged with data.
DSCVR connects the ease and familiarity of spreadsheets with the power of complex analytical systems –– it truly was empowering analysts in a whole new way. DSCVR needed to get the word out to this target audience that had never been tapped before — and to build a brand experience to match what this new audience wanted to see and hear. 1010data chose Garfield Group to present this category-defining solution to the market.
What we did
A new brand look that spoke directly to data analysts and introduced them to the unlimited possibilities of the DSCVR platform. Formulating the vision and the message through brand strategy, persona messaging, and customer journeys, and then bringing it to life via new logo, self-service website, brand videos, digital assets, brand templates and more. The entire brand experience allowed the target audience to immediately identify their pain points and see how the DSCVR platform provides a solution.
Attracted a specific audience to a new product that solves an old problem