After teaming up with the Vertex team to fully understand its core technology, the Vertex Tax Performance Engine, our strategy was all about educating CFOs, VPs of Tax, Tax Managers how they could use Vertex to make strategic contributions to the financial success of the company.
Our new campaign theme was inspired by the idea that using Vertex Enterprise gave Tax command of its own data, fundamentally creating a new way to improve and control all aspects of tax process management… the markings the beginning of a new era where all things are Tax Possible.
”Working together, we created something truly distinctive and memorable in the category. “Tax Possible” has been our most successful campaign to date, and has resonated with our key audiences (VPs of Tax, Tax Managers, CFOs) in a remarkable way. Just another example of the ways our nearly 10 year partnership with Garfield continues to grow and prosper.”Lauren BreezeCommunications Director
325 Chestnut Street, Suite 405
Philadelphia, PA 19106