Challenge
Igniting the next stage of growth.
Quartesian had established itself as an innovator in the field of data management and biostatistical programming— relied on by a number of global CROs, pharmaceuticals, and biotech companies. Up to that point, most of their growth had been organic, without a substantial marketing plan or investment. To reach their full potential, they needed Garfield to put a true branding, marketing and lead generation foundation in place. One that could fuel their continued growth.
Services
Brand Strategy | Branding | Lead Gen Strategy | Content Creation | Creative | Digital | Search
1,699,938
Digital Campaign Impressions
69
Growth in website leads
397
Cost per Digital Customer Acquisition
A new brand story and website experience.
In order to differentiate Quartesian, we needed to create a brand story. Because they are masters of clinical trial data, they can offer unmatched value in helping sponsors manage the massive amounts of data needed to run their clinical trials — helping them find faster and more efficient ways to get to FDA submission. This was brought to life in our new message: Take Control of Your Data — The better you understand your data, the better you can take back control of your trial.” This theme helped us tell the story of how Quartesian’s clinical data services deliver the quality, expertise, and speed needed to propel studies forward.
200% growth in sales. 98% growth in revenue.
Building off our new theme “Take Control of Your Data”, we developed a new logo, and launched a new Hubspot-powered website, social media program, organic and paid search, trade shows and more — teaming up to create a tremendous success story, now entering the fourth year of our partnership.
”A rebrand is a real challenge. But Garfield helped us navigate this journey, and our new brand received very positive responses from the moment we unveiled it at the DIA annual conference. But it’s of little surprise to me. Garfield’s been looking out for me and my team since day one and has helped us grow at a staggering rate.”
Stephen BoccardoSVP Commercial Strategy and Business Development, Quartesian
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Philadelphia, PA 19106
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hello@garfieldgroup.com
215.867.8600
