Garfield’s design team then accentuated that essence with a graceful, geometric, and progressive visual identity. The look and evolved messaging were the groundwork for all of Kinetiq’s marketing efforts — starting with a scalable website (here) that showcases Kinetiq’s unique capabilities and drives B2B leads.
As Garfield developed the site — in the heart of the 2020 presidential primary race — the team learned how Kinetiq’s chief data officer used the platform to collect and analyze TV data on the political campaigns. The PR team recognized an opportunity to leverage the analysis and capitalize on the news cycle to earn media attention. The team moved quickly to draft and send a media pitch to a targeted list of top-tier political reporters and editors.
Just days after Kinetiq’s new website launched, Garfield secured media coverage on two major news outlets. Deadline and Vox published articles referencing Kinetiq’s TV intelligence platform — reaching a combined audience of nearly 10,000,000. The digital marketing stars aligned perfectly, driving web traffic right as the new brand and website launched.
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