Before Garfield stepped in, Jornaya had just begun to tout its solutions for mortgage lenders, securing just two placements in the vertical market. Through Garfield’s promotion of thought leadership materials, speaking engagements and industry trends, Jornaya exponentially increased its presence in this vertical, securing high-value placements throughout the mortgage media landscape.
”Our partnership with Garfield Group has been extremely valuable to Jornaya’s presence within the mortgage industry – we went from very little to no market saturation to having reporters approaching us and asking for story ideas on a regular basis. We’ve even seen coverage produce a meaningful impact with prospects. In our discussions, potential customers have actually mentioned articles we’ve placed. That level of third party credibility and boost in name recognition can mean the difference between a new partnership and a dead end.”Cody BoyteHead of Marketing, Jornaya
325 Chestnut Street, Suite 405
Philadelphia, PA 19106