Rearchitect both the brand story and the website experience.
We first created and tested two new creative themes; “Go Beyond” and “ReDiscover”. Both of which describe how Discovery Education creates learning experiences that help students explore the real world beyond the classroom, and helps educators take their own professional development to new heights. In the end “Go Beyond” resonated more with educators and supervisors and was selected to go forward.
Building on the new “Go Beyond” theme, we then completely architected DiscoveryEducation.com to showcase rich content beyond streaming. A new content hierarchy for page layouts, streamlined user flows, and redesigned product level pages supported a simpler, task-driven browsing experience. In addition, Discovery Education’s thousands of streaming videos were completely reorganized, making them much easier to search and access to be incorporated more easily into daily lesson plans.
325 Chestnut Street, Suite 405
Philadelphia, PA 19106