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Helping a leader in education “Go Beyond.”

Challenge

Drive more engagement by rethinking both a brand and website.

Discovery Education, a division of Discovery Communications (NASDAQ:DISCA), is a leader in digital curriculum for K-12 classrooms worldwide —  providing streaming multimedia content, award-winning digital textbooks and the largest professional development community of its kind. Discovery Education is used by more than 5 million educators, and 51 million students in 90 countries worldwide. Over the past few years, both the brand and website had gone out of date, no longer reflecting the core value of the brand or innovative new services like digital textbooks. As well, direct usage by classroom teachers had been falling, making it more difficult to win renewal contracts with school districts.

Services

Brand Strategy | Brand Creative | Digital Design and Content | Research

36

Increased sessions per user

35

Higher engagement

57

Increase in returning users

Rearchitect both the brand story and the website experience.

We first created and tested two new creative themes; “Go Beyond” and “ReDiscover”. Both of which describe how Discovery Education creates learning experiences that help students explore the real world beyond the classroom, and helps educators take their own professional development to new heights. In the end “Go Beyond” resonated more with educators and supervisors and was selected to go forward.

Building on the new “Go Beyond” theme, we then completely architected DiscoveryEducation.com to showcase rich content beyond streaming. A new content hierarchy for page layouts, streamlined user flows, and redesigned product level pages supported a simpler, task-driven browsing experience. In addition, Discovery Education’s thousands of streaming videos were completely reorganized, making them much easier to search and access to be incorporated more easily into daily lesson plans.

Stop by

325 Chestnut Street, Suite 405
Philadelphia, PA 19106

Reach out