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Driving site traffic and leads for a new category.

Challenge

CloudPay, a global payroll company, needed a robust inbound marketing strategy to reach a hungry audience, a new brand foundation, and a new digital infrastructure to help persuade risk-averse C-suites to switch from behemoth brands to a lesser-known, but a more technologically advanced solution.

Services

Brand Strategy | Campaign Strategy | Lead Gen Strategy | Creative | Digital | Analytics

50

Increase in Site Traffic and Leads

17

Increase in Web Traffic

60

More Qualified Leads

First, we crafted a comprehensive rebrand — including new positioning, logo, messaging, and look that spanned everything from colleteral to sales materials to whitepapers (which we affectionately named “Cloudpapers”).

Next was the website, which was responsible for fueling CloudPay’s sales efforts and engaging prospects. We built the site on HubSpot allowing CloudPay to leverage their high-quality content, manage lead gen, conversion, customer service and optimize it for SEM.

50% more site traffic, 60% more qualified leads, and a W3 Award

In the first 30 days after implementation of the new site, CloudPay saw a 50% increase in site traffic, which also boosted leads by 45% month over month — with continued improvement over time. CloudPay earned 60% more marketing qualified leads. 56% of these turned to sales qualified leads, up from 40% prior to the relaunch.

Moreover, the CloudPay website won a W3 Award in the Website Computer/IT: Software category for its creativity, usability, navigation, functionality, visual design, and ease of use.

Garfield Group dove in with a strategic approach from the start; we uncovered industry insights which informed and improved the ROI not only with our new brand but also on our website. The solutions-focused approach continues to deliver real value through a combination of strong brand expression and well-designed user experience. This was one of the easiest transitions possible, and we look forward to seeing how the rebrand and the new website continue to contribute to CloudPay's success.”

David BarakHead of Marketing, CloudPay

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Philadelphia, PA 19106

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