'Tis The Season To Be Mighty

Posted by Larry Garfield
Feb
26
2019

A Mighty Partnership with Mighty Writers

This holiday season, we put our agency superpowers to work in support of a mighty cause. A several month search for a local non-profit with an inspiring mission led us straight to Mighty Writers.

Mighty Writers is a South Philly-based nonprofit with a powerfully simple mission: Teach kids how to write well so they can succeed at whatever they do. Because if you can’t communicate, “good luck with that whole life thing.”

The organization offers an array of free after-school programs for grade-schoolers through teenagers in challenged neighborhoods in an effort to combat Philadelphia’s ongoing literacy crisis amongst young people. With its network of 400 volunteers, Mighty Writers holds writing workshops at its several facilities around the city (and one in Camden). The organization also hosts a radio program, Mighty Radio in support of its teen scholars program, mentorships, SAT prep and college essay courses.

Working closely with Mighty Writers’ Executive Director, former Philadelphia Weekly Editor, Tim Whitaker, and Development Director, Naomi Levecchia, the Garfield crew developed a multi-stage campaign to spread the good word of Mighty Writers across the country, as well as crowd fund donations for brand new Chromebooks. The campaign included an action-packed direct mailer gift box, filled “mighty” items such as chocolate covered marshmallows, a coffee tumbler, a variety of pencils and superhero masks.

                                                      

Get your Posada on

Flanked by fruit stands and fish markets, Mighty Writers’ El Futuro campus sits in the heart of Philadelphia’s Italian Market and caters specifically to the city’s vibrant Hispanic community. The location is Mighty Writers’ first bilingual site, established with support from Puentes de Salud, a health and wellness organization for the Mexican immigrant community in South Philadelphia. As many El Futuro students speak Spanish at home and English at school, Mighty Writers tailored its wide range of programs (such as Mighty Toddlers, Reading and Writing in Spanish, Immigration Stories and others) to incorporate the use of both English and Spanish.

The Wednesday before Christmas, we joined El Futuro’s program directors to organize its first ever holiday fiesta. The event took cues from traditional Mexican celebrations with drink, music, karaoke and student readings. Festivities began at 5:30 sharp with a traditional Posada – a ritual re-enactment of Mary and Joseph's search for lodging.

Among those there to help us spread the word of El Futuro and Mighty Writers’ excellent cause were reporters from the South Philly Review and Philly.com.

All in all, our combined efforts drew in more than $8,700 to support Mighty Writers programming and fund the donation of over 40 new Chromebooks.

Giving is Better

Although the Holidays are officially over, it's not too late to give to our campaign. Mighty Writers can always use your support — check out their site for more information on ways you can help!