Larry Garfield Advocates for CMOs in Philadelphia Business Journal

Posted by David Saba
Dec
27
2017

Garfield President Urges CEOs to Strengthen Their Brands By Empowering Their CMOs

Garfield president and namesake Larry Garfield has noticed a concerning trend in C-Suites across industries: while Chief Marketing Officers take on more and more responsibility in a fast-moving digital world, they’re rarely given the resources and authority they need to be their most effective. This doesn’t just contribute to high CMO turnover, but it also harms the brands CMOs are tasked with developing, evolving, and making famous.

On the flipside, a well supported, data-driven CMO can take a brand to unimagined heights. Read Larry’s piece in Philadelphia Business Journal to learn why, and how, CEOs should work with their CMOs to thrive in a fast-evolving marketplace — and share the article with a CMO who could use the love! Then, be sure to follow us @GarfieldGroup for more insights into marketing, advertising, and brand success.