Garfield Group attends DIA Annual Summit in Boston

Posted by Doug Eckard

Adventures at DIA 2018

Boston enjoyed a heat wave of a different kind in June when I visited the annual Drug Information Association (DIA) Summit along with a number of our clients including ERT, Endpoint Clinical, Pinnacle 21, and Quartesian.

From the moment I decided to head to Boston for the show, to the moment I left on Thursday afternoon, I was constantly reminded of what a great group of companies and individuals make up the Life Sciences industry.

I have been to close to a hundred various conferences and shows throughout my 22+ years in marketing, and this was by far the most enjoyable. There was an energy at the show, throughout the sessions and at the networking and social events that was great to be a part of. There was tons of excitement around the current state of the industry, recent advancements and outlook for the future.

There was lots to see and learn about at this year’s Summit. From maximizing productivity to empowering teams to standardization to help drive innovation, efficiency, and effectiveness as it relates to clinical development. And, of course, a number of great companies (new and old) and products helping to shape and drive the future of the life sciences industry forward.  (I especially enjoyed both the WCG “Party with a Purpose” and the Bracket/CluePoints Party at The Grand).

A big takeaway for me from this years show was the importance of maximizing productivity, while minimizing risk. And how the importance of being able to have access to accurate, real-time data that can be integrated and efficiently managed on a user friendly, affordable platform is a huge priority for top executives in the industry.

Attending the DIA Annual Summit is Boston was refreshing to say the least. As with all who attended, I look forward to continuing the conversations and collaborations I started in Boston back home in Philadelphia, and I am definitely going to circle the dates for the 2019 Annual DIA Summit in sunny San Diego!

The ERT booth at DIA Annual Summit 2018 in Boston, MA. Garfield provided three (3) videos showcased on screens throughout the exhibit space.

A look at several Garfield clients attending the DIA Annual Summit in Boston, MA

A look at several Garfield clients attending the DIA Annual Summit in Boston, MA

The DIA Annual Summit show floor at the Boston Convention & Exhibition Center