5 Questions with Lauren Holloway

Posted by Olivia Lynch

David Saba, our Director of Public Relations, sat down with our recent hire Lauren Holloway – Garfield's newest Assistant Public Relations Manager!

David Saba: You started your career as a television journalist. Tell us about that experience, and how has it shaped your career in public relations?

Lauren Holloway: Starting out as a TV journalist has taught me a lot, especially balancing multiple projects and stories in a single day. It’s really taught me how to work under a deadline, and I have so much respect for people who work in the media world because it’s not all glitz and glam, it’s a lot of hard work. So it was a lot of fun and I enjoyed it, but I’m glad to be on the PR side of the business with the knowledge and experience I gained in media.

David: What about working in public relations gives you a sense of accomplishment?

Lauren: My favorite part about public relations is securing coverage for clients. It’s something that I’m passionate about. You can spend so much time pitching your story angle, and when you get that email or call back that someone really wants to cover it, and they publish a good story, it’s the best part of my job.

David: What are your first impressions of working at Garfield Group?

Lauren: It’s great. Everyone is super friendly. It’s definitely an energetic environment, which is really what I was looking for. The open office really makes you feel like you could go up to anyone and ask questions. You don’t have to be as formal, or waste time shooting emails back and forth. I can tell that Garfield Group management really cares about the work-life balance and making sure that there’s a life beyond work.

David: You’re native of Maryland, what are your impressions of the local media scene and the city of Philadelphia itself?

Lauren: The local media scene in Philadelphia is tough. I grew up in the eastern shore of Maryland and it was a small town - you really knew a lot of your reporters because you saw them out and could approach them more easily. Being in a big city, there are so many different things happening, so many different stories, there’s some real hard news that has to be covered, so it’s a bit more challenging. It’s definitely tougher than the market that I started out in as a journalist and where I grew up.

I love the city. Before moving here, I actually didn’t want to move to Philly. I wanted to move somewhere closer to where I’m from. Once I got here, I instantly fell in love with it and I actually bought a place last year, so I’m kind of in it for the long haul. I think people talk about Philadelphians and their hard attitude, especially with sports, and I’ve seen it going to sporting events, but it’s also really great because when the Phillies or Eagles win everyone’s so happy the next day. There’s definitely a sense of community in such a big city.  

David: That’s a great segue into my last question, Carson Wentz or Nick Foles?

Lauren: Nick Foles. Easy.

David: Oooh wrong answer. We will have to talk about that on your performance review.