Ideas & Insights

There’s always something interesting going on around here. Here’s a taste of who we are, what we care about, and how we think.

April 18, 2018
The new CMO mindset: Revenue-Driven Marketing.
February 20, 2018
This Holiday Season, We Created Philly Opportunity
December 27, 2017
Larry Garfield Advocates for CMOs in Philadelphia Business Journal
October 23, 2017
5 Rules for Ethical Marketing in the Digital Age
October 23, 2017
Garfield's Move to Philly Featured In Philadelphia Business Journal
October 16, 2017
Garfield Featured in Article About Brand Storytelling
October 16, 2017
Garfield Partners with Philadelphia Education Fund
October 16, 2017
A Revolutionary Homecoming: our move to Old City
October 09, 2017
Poised for Growth, Garfield Falls for Five New Hires
October 06, 2017
David Saba Talks Data-Driven Storytelling in Philadelphia Business Journal
October 04, 2017
Are Standing Desks Worth It? Garfield Weighs In
September 21, 2017
Small Business Email Marketing Tips from the Experts — Featuring Garfield
August 15, 2017
A Sunny Outlook for Garfield’s Summer 2017 Interns
August 04, 2017
F Your Content: The Secret to Scannable Copy
July 24, 2017
David Saba Joins Garfield
July 06, 2017
A Beginner's Guide to Audience Research and Customer Personas
June 30, 2017
Yes, SEO Still Matters! 6 Future-Proof Reasons All Businesses Should Invest in SEO
June 21, 2017
3 Examples of Web UI/UX Design That Inspire Us
June 09, 2017
More Important Ways SEO Benefits Business
May 16, 2017
Be Smarter, Not Louder: Choose brains over brawn for both impact and persuasion
May 05, 2017
7 Ways to Upcycle Your Marketing Content and Generate Leads and Traffic (With Minimal Effort)
April 27, 2017
Garfield Creates Brand Action With an Enhanced Search and Digital Media Offering
April 27, 2017
CPA or CPC? Which Targeting is Right for My Campaign? Search & Digital Media Advertising 101
March 27, 2017
Garfield Springs to Brand Action With Three New Hires
March 20, 2017
My Parents, Shakespeare and Beyonce: Why Serial Commas Matter to Brand
March 07, 2017
#NationalCerealDay Inspires Advertisers Everywhere — Including One of Our Own
February 24, 2017
Influencer Marketing Means More than Fashion and Fitness.
January 16, 2017
A Happy Morning Meal for Ronald McDonald House
December 20, 2016
Garfield Group Earns SmartCEO Corporate Culture Award
November 28, 2016
Fall 2016 Interns Add Spice to Garfield’s Latte
September 20, 2016
Ken Wilsbach Joins Garfield
September 15, 2016
Join Garfield Group at the Pennsylvania Marketing Summit
September 06, 2016
Garfield Group Falls into Autumn with New Hires
September 06, 2016
Summer 2016 Interns Make their Final Splash at Garfield
August 23, 2016
Philly Ad Club’s Program on Programmatic: Experts Discuss Current and Future Trends
July 29, 2016
Garfield Group Named Among “20 Most Valuable Partners in Financial Marketing”
June 20, 2016
Tech Waves Transforming Healthcare: Insights and Inspiration From Our Philly Tech Week Event
April 08, 2016
Garfield Group Presents “Tech Waves Transforming Healthcare” Panel At Philly Tech Week
February 22, 2016
Rethink your Rebrand: 5 Steps to Success
January 22, 2016
Feel the Warmth — Our 25th Anniversary Holiday Program
January 18, 2016
The Year Ahead for Communicators
November 20, 2015
The Science of Copywriting: Getting Creative Requires Some Structure
October 26, 2015
Work with your Website to Get the Most Value
September 23, 2015
Creative can Push Boundaries - for Clients and Agencies
August 25, 2015
Clients want Great Work, but they Stick with Great Relationships.
August 10, 2015
Public Relations and Marketing Work More Closely Than Ever. And it’s a Good Thing.
July 20, 2015
#SocialMediaDay2015 Comes to Philly
June 09, 2015
Social Media + Breakfast + Philly = Trending on Twitter
May 28, 2015
Garfield Group’s New Spring Talent
May 19, 2015
Philly Tech Week: Where our Love for Tech and Marketing Unites
May 14, 2015
Garfield Group Wins 21st Annual Communicator Award for Integrated B2B Marketing
May 05, 2015
Responsive Design or (Business) Bust!
March 10, 2015
Day One Branding: How Strong Early Marketing Efforts Bring Success
March 03, 2015
Inspired by Innovation: Fast Company Releases its 2015 “Most Innovative Companies” List
January 29, 2015
Expert Series Part 3: Steve Clark Chats about Campaign Planning and Architecture
January 07, 2015
Hard Hats for Humanity
December 03, 2014
Adventures in CDFI Branding
November 20, 2014
Contributed Articles – The Perfect Opportunity for Thought Leadership
November 17, 2014
Check out Garfield in Wired in "Social Innovation Hits the Mainstream"
November 07, 2014
Expert Series Part 2: Bryon Lomas Talks Rebranding and the Redesign of the Garfield Logo
October 13, 2014
Garfield Group Adds Gr8 New Clients
October 07, 2014
Garfield Group Wins W3 Award for Creativity in Web Design
October 01, 2014
Check out Garfield in Wearables Magazine, “Bonding Well, Activity Trackers Have Become an Essential Tool of Corporate Wellness Programs”
September 26, 2014
Expert Q&A Series Part 1: Matt Pfluger Talks Content Development Best Practices
September 19, 2014
Tips on How to Ace Your Interview with a Reporter
September 11, 2014
Check out Garfield in CIO Magazine, “9 Tips for Building an Effective Email Marketing List”
September 02, 2014
Casting a Wider Net: Getting your Branded Content to the Masses
September 02, 2014
A Blog Post About Blog Posts
August 28, 2014
Check out Garfield in CIO Magazine, “9 Secrets to Project Management Success.”
August 11, 2014
Helping FOX 29, the United Way and Cradles to Crayons “Stuff-the-Bus” for Local Kids in Need
August 07, 2014
Check out Garfield in iMedia Connection, “3 Rebranding Lessons from Miley Cyrus”
July 29, 2014
The Value of Placing Confidence in Your Connectors – “Creatives”
July 23, 2014
Check out Garfield in E-Content Magazine, “Getting Ready for the Next Generation of Content Consumers”
June 20, 2014
Speaking with the next generation of public relations practitioners
June 11, 2014
Social Innovation Summit 2014: Business Innovation Meets Social Transformation
June 05, 2014
Summertime – and the pitching is easy
May 29, 2014
Creating Compelling Social Innovation Brands
May 29, 2014
Garfield Group Provides Largest Donation at Philabundance Food Drive
May 22, 2014
Helping Philabundance Fight Hunger — One Can at a Time
May 15, 2014
Press Releases Need ‘Write’ Stuff to be Effective
May 01, 2014
Capital Offenses
April 28, 2014
#too #many #hashtags #areannoying (and avoiding other social media blunders)
April 17, 2014
Growing Garfield Gets Love
April 14, 2014
Check out Garfield in Inc., “How 6 Startup Logos Came to Be”
April 09, 2014
How to Land Your Dream PR Gig
April 03, 2014
Garfield Group Geeking out to Philly Tech Week
March 27, 2014
The Always-On Consumer
March 24, 2014
Pi(e) Day
March 24, 2014
Check out Garfield in CIO Magazine, “The Pros and Cons of Using Fitness Trackers for Employee Wellness”
March 18, 2014
Philadelphia, the Tech Start-Up Incubator
March 12, 2014
Our growing team.
March 10, 2014
Yes, We Still Love Our FitBits
March 06, 2014
Fast Company’s Most Innovative Companies 2014
February 10, 2014
A New Garfield
February 03, 2014
Matt Pfluger Joins Garfield
February 02, 2014
Bryon Lomas Joins Garfield
January 27, 2014
Participating in the Wearable Gadget Trend — FitBit Forces for the Holidays!
January 15, 2014
When BioClinica and Microsoft got together, they asked us to tell their story.
December 27, 2013
Garfield Holiday 2013 — A Woman's Place
December 05, 2013
Truth in Advertising?
November 15, 2013
Has Content Marketing Replaced the Big Idea in Advertising?
November 02, 2013
Garfield Beard-A-Thon 2013
October 30, 2013
Siemens Technology at Children’s Hospital of Alabama
October 20, 2013
OFN Conference 2013