We Are An
idea-provoking, head-turning, problem-solving, story-telling, experience-creating, result-generating, perception-changing

Your Fully Integrated Branding Agency

It takes deep expertise in many areas to Create Brand Action — but most importantly, it takes an agency that can successfully bring them all together.

The Group

This is a crew that sticks together

When we’re not hanging out, or working hard for our clients, we find time to work hard for others.

(Featured: our 2016 Day of Service with Philadelphia Ronald McDonald House. You can see the whole story here.)

The Heads

Larry Garfield
President, Founder

Larry is the President and Founder of Garfield and brings over 30 years of leadership experience to our clients and our team. Before founding Garfield in 1990, Larry spent 10 years with Young & Rubicam New York and FCB/Philadelphia. Over this time, he has worked with large world-class brands such as IBM, AT&T, Vertex and BEA Systems, and helped challenger brands such as Logic Works, Bluestone Software, Switchboard.com, PrincetonSoftech and CBay Systems grow into category leaders. He has also had extensive experience working with non-profit and social innovation brands such as Opportunity Finance Network, TRF, Capital Impact and Heifer International.

Larry graduated from The Wharton School, University of Pennsylvania in 1982. He has been honored by the American Association of Advertising Agencies and serves on the board of two non-profit organizations. 

In his free time, Larry is active in local sports and community events — and sometimes spends too much time as an amateur-director creating home movies starring his wife and three sons (with one college grad and one in his junior year in college, he and his wife Jennifer are 2/3 of the way to an empty nest). 

Les Brokaw
VP, Operations

Les is the Chief Operations Officer at Garfield and spearheads both our long-term objectives and day-to-day processes.

Prior to joining Garfield, Les was President and Founder of Brokaw Freitas Design Group and Creative Director at Letvan Diccicco Advertising. He specialized in keeping agency projects on schedule while delivering quality work that surpasses industry standards. Les brings over 22 years of experience developing and executing creative strategies for clients.

Les graduated from the Studio School of Art and Design. He is an avid golfer and always enjoys hitting the links, but he’s first in line for spring training when baseball season kicks in.

Matt Pfluger
VP, Strategy

Matt is an 18 year veteran of the advertising industry with deep digital roots. He has expertise in strategic planning, media strategy, web site development, brand communication, mobile marketing, social media, client relations, SEM and Organic Search, analytics, CRM, team leadership, and business development. 

Throughout his career, Matt has amassed experience across numerous industries and verticals including CPG, B2B, Healthcare, Financial Services, Technology and Non-Profits, while working with notable clients such as Shell, Campbell Soup Company, ARAMARK, ING Direct, SunGard, Merck, ESPN, Children’s Hospital of Philadelphia, IKEA, Microsoft, SAP and Siemens. In fact, Matt helped Campbell's launch their first ever mobile app, Campbell’s Kitchen, for iPhone and Android. Following this success, Matt quickly put his passion for mobile to work for Eli Lilly, helping the organization launch their first mobile-optimized web experience for Cialis. 

When he’s not working, Matt serves as a guest professor and lecturer at many of the areas universities and advertising associations. Matt lives in Bucks County, PA with his wife and three children, and enjoys playing music, cooking and watching baseball.

Bryon Lomas
VP, Creative

Bryon is our Vice President and Creative Director, leading the creative vision for Garfield by inspiring a talented team of designers, art directors, and writers. He’s a firm believer in the power of great creative, and knows that building a brand means building a memorable experience.

For the past 17 years, Bryon has worked on a variety of brands in a variety of verticals, including Johnson & Johnson, William Grant and Sons, Dial for Men, Under Armour, Planet Fitness and Comcast/NBC Universal. Formerly VP, Creative Director at Red Tettemer O’Connell + Partners, he brings extensive experience working on brands that not only stand out, but also propel companies forward.

When he’s not at Garfield, he’s enjoying time with his family, running, filming, or just going on adventures. Sometimes all at once.

Alexis Sawyer
Associate Creative Director

Having worked in both corporate and agency environments, Alexis has built a unique perspective. She understands how to work within corporate brand structure while also working in fresh creative. Regardless of the challenge, whether it’s creating a brand voice for a newly formed technology company or modernizing a corporation’s existing identity, she makes sure the end result positions the brand as powerful, innovative presence in the marketplace.

Alexis believes that the best part of her job is the chance to partner with clients to bring their brand and marketing plan to life with crisp language, clear messaging, and impactful design.

Ken Wilsbach
Tech Director

As our Technical Director, Ken leads web development efforts at Garfield Group across a variety of projects, ensuring that each digital experience embodies Arthur C. Clarke’s Third Law: “Any sufficiently advanced technology is indistinguishable from magic.”

Prior to joining the team at Garfield, Ken spent nearly a decade honing his web development and leadership skills, having helped build sites for brands like Campbell’s Soup, Nutrisystem, Dick’s Sporting Goods, Levi’s, Dockers, and Toys “R” Us. However, Ken’s passion for crafting digital experiences started in childhood, when he spent hours after school tinkering with HTML and JavaScript.

When Ken isn’t at work, he loves spending time with his family and aquascaping — that is, growing ornate gardens inside aquariums. But whether he’s putting the finishing touches on a website or trimming the hygrophila pinnatifida in his underwater garden, the spirit of creativity and invention drives him in everything he does.

David Saba
Director of Public Relations

David is our Director of Public Relations, responsible for PR strategy, oversight, and execution — while ensuring all media efforts align with our clients’ unique brand identities.

For more than a decade, David has created and executed PR strategy in sports, healthcare, technology, video game, consumer lifestyle, and various B2B and B2C industries. He’s helped clients secure media placements on MSNBC, CNBC, and ESPN, and in The Wall Street Journal, The New York Times, The New York Post, The New York Daily News, PC Magazine, Men’s Vogue, Maxim, The Chicago Tribune, Sports Illustrated, The LA Times, Fast Company, The Sporting News, and USA Today — just to name a few.

First and foremost, David sees himself as a storyteller. His PR philosophy centers around thinking like a journalist, crafting pitches that clearly articulate why a particular story is important to the reporter’s audience.

Brian Beltz
Digital Campaign Manager

Brian joins Garfield Group as a Digital Campaign Manager, and is excited to combine his experience in the digital space with the creativity Garfield is known for. Brian has grown, evolved, and honed his craft at several agencies and digital companies including Sparks Marketing, Sidecar, and Yellowbook. Outside of work, he's most likely working on cars or motorcycles, hiking with his wife and dogs, or checking out new local distilleries.

Doug Eckard
Director of New Business

Doug Eckard has more than 19 years’ experience managing integrated marketing and advertising campaigns for a wide variety of Fortune 500 companies. Currently a senior member of Garfield Group, Doug is involved in all aspects of sales, strategy, planning, and execution, helping to ensure long term growth by maintaining a robust client roster for the organization.

Prior to joining Garfield Group, Doug was a senior member of several top experiential and integrated marketing agencies including Magnetic Collaborative, Awestruck Marketing Group, Brite Promotions, AMP Agency, and Alloy Entertainment. His clients have included Coca-Cola, MTV Networks, Verizon Wireless, Google, Hewlett Packard, Hulu, Activision, Pokémon, Keurig, Uber, Sony, and Bacardi.

A graduate of Temple University, Doug enjoys spending summer weekends in Avalon, NJ, playing in a soccer summer league, and coaching the Marlton 2008 Boys Soccer travel program. Doug is a Philadelphia Flyers and Union season ticket holder and enjoys catching games whenever he can — especially with his wife and sons in tow.

Angela Kostreva
Account Supervisor

Angela is an experienced Account Supervisor who uses strategic thinking and marketing knowledge to understand client challenges on a deep level and provide innovation solutions.

Over the past 10 years Angela has honed her skills integrating marketing strategy, branding, consumer promotions, product development, packaging, project management and client relations across several verticals. Most notably, she’s led initiatives for brands such as Johnson & Johnson, Tylenol, CraZart, Palmer’s Candy, Kennedy Health, Vertex Inc., Greenfield Senior Living, and Duff & Phelps.

When not in the office, Angela spends her free time going on outdoor adventures, traveling, skiing, and cooking with her son and husband.

Alexa Hunt
Senior Account Executive

Alexa builds strategy and relationships at Garfield Group. She integrates the agency’s disciplines to Create Brand Action for clients, working with them to develop and execute programs based on their business goals and needs.

Her background includes considerable experience working with manufacturing, tech, startup and financial clients — most recently at Resound Marketing — along with non-profit and media relations campaigns for which she developed grassroots events, coordinated fundraising efforts, and crafted strategies and messaging during her time with YWCA Princeton and associated management agencies.

Alexa holds an M.A. in Journalism and Mass Communications with a concentration in Public Relations. She completed her B.A. in Public Relations and Advertising with a minor in Spanish in just three years at Rowan University. Her time outside of the office includes long walks and ample time outdoors with her husband and three rescue pups.