Showcase the accomplishments of innovative CDFIs
The Wells Fargo NEXT Awards for Opportunity Finance recognize innovation within the CDFI industry (Community Development Financial Institutions) and the outstanding performance achieved through investments made in underserved communities across the United States. The team behind the NEXT Awards at Opportunity Finance Network wanted to create a simple, elegant, and inspirational new website experience.
Integrate technology and design to streamline the user experience
Garfield was asked to bring the NEXT Awards theme, “Expanding Coverage” to life using crisp messaging and beautiful design. This connected visitors to the inspiration, innovation, and impact of the Opportunity Finance industry. We told complex stories by featuring videos throughout the site, making an important emotional connection with each visitor.
Inspiring stories shared and new inspiration found
The site was launched at the 2012 OFN Conference. The refined user experience and visual aesthetic proudly introduced visitors to the 2012 Awardees, celebrated the heritage of winners in years past, and motivated CDFIs from around the country to become inspired by the incredible work being done in this dynamic industry.
“We set out to create a website that was truly 'NEXT.' Working as a team, OFN and Garfield Group developed a site that has a beautiful, contemporary design and is easy to navigate and use. And we did all this on a tight timeline and budget.”
Debby Stefaniak, Vice President, Strategic Communications
Opportunity Finance Network