Coming together to better serve customers
Both RedCard and Pay-Plus had their roots in healthcare payments, but as they combined forces, a new story emerged. It was important that the new brand and website explain the specifics of the new RedPlus offering, and most importantly, communicate the main business benefits and economic value.
A simple site to explain a complex story
Both RedCard and Pay-Plus are well-known in the TPA industry, lead by highly-respected industry pioneers. Leveraging the reputations of these executives, we created a scrolling, narrative-style site that tells the new RedPlus story in their own words. This lent instant credibility to the new RedPlus brand, while explaining how the combined powers of RedCard and Pay-Plus could come together to the benefit of TPAs.
Convert visitors into customers
Through the responsive design, the story was told to the widest of audiences. Site visitors navigated their way through the narrative and responded positively to both the site's design and message. In the end, Pay-Plus and RedCard came together once more—to express their satisfaction with the site and the impact in the industry.