Edison Partners

The Challenge

Move Boldly Into the Future, While Honoring the Past.

 

Edison Partners is one of the most respected Private Equity firms in the Mid-Atlantic, helping CEOs and their teams navigate the entrepreneurial journey and build successful companies. They asked us to redefine their brand story and the way they engaged key audiences, giving us an important mandate: modernize the Edison brand for 2017, while building upon its 30-year legacy.

The Solution

A Rebrand and Innovative Website Designed to Reach Today’s Entrepreneurs.

 

Using Edison’s essential core values and ethos as the brand story, we developed a compelling user experience for a redesigned website that’s uniquely Edison. This experience is supported by a bold, modern visual style, and is built on Hubspot to optimize lead generation and engagement.

 
  • A screenshot of the Edison Partners homepage highlights the bold, fearless design direction of the new site.

    The Edison Partners homepage highlights the bold, fearless design direction of the new site.

  • Screenshots display how the redesigned site elevates the Edison Partner attributes and ethos.

    Screenshots display how the redesigned site elevates the Edison Partner attributes and ethos.

  • A series of screenshots from the redesigned Edison Partners website demonstrate an emphasis on forward-thinking design.

    A series of pages from the redesigned Edison Partners website demonstrate an emphasis on forward-thinking design.

The Brand Action

 

474% Increase in Website-Driven Contacts.

The post-launch data told a story nearly as compelling as the “new Edison” story, driving huge increases in contacts, subscribers, and visitors. Edison saw a 474% increase in new web-driven contacts, a 180% increase in blog subscribers, and an 18% increase in site visitors.

“Edison Partners was looking for an agency that could help modernize our brand and bring it to life with a refreshed and modern website experience. Garfield Group answered the call by redesigning our web experience to place our brand ethos front and center, while supporting site visitors with a streamlined experience that makes an impact. Throughout the process the team was professional, thoughtful, and most importantly, a fun partner to work with.”

Kelly Ford Buckley
Partner, Edison Partners