Spreading holiday cheer & generosity to over 125,000 contacts.
Each year, Duff & Phelps combines the holiday season with a charitable effort, spreading cheer to its contacts and giving back to the global community. This annual effort typically consists of a video greeting, delivered via email — but this year, they wanted to make a big splash with something truly ownable, that wouldn’t seem generic or “off the shelf.”
A heartwarming holiday video celebrating relationships, and supporting Women’s Learning Partnership.
We knew the importance of relationships during the holiday season — from family, to friends, to neighbors, to colleagues, to clients — would resonate with everyone around the globe, as well as speak to the meaning and power of the Duff & Phelps Ampersand. Our copy spoke to these connections, and we knew we hit the mark when Duff & Phelps told us the copy gave them “all the feels.”
To bring the concept to life, we combined photography, animation, music, and of course, the Duff & Phelps Ampersand. From selecting photos that captured special moments with loved ones, to crafting visual effects that hearken to the sparkle and glow that make the holiday season so special, our video embodied not only the charitable effort, but the revelry and tenderness of the holidays.
To support the holiday message, we recommended they support the global charity: Women’s Learning Partnership, an organization that works “to increase the number of women taking on leadership and decision-making roles at family, community, and national levels.”
The Brand Action
Triple the typical click through rate on marketing communications — and thousands of smiles.
With their feel-good message and a generous donation to the Women’s Learning Partnership, Duff & Phelps sent their holiday video to their contacts; in fact, they loved the video so much that they sent it to their entire database rather than the smaller, hand selected list to which they’ve traditionally sent their holiday communications.
At 3%, the click-through rate on the email bested their KPIs by 300%, and led to 7,000 completed views of the video within the first week.
Not only was Duff & Phelps thrilled with the results, but the video resulted in great feedback from their contacts, who found the message heartwarming and inspiring.