A New Garfield

Posted by Garfield
Feb
10
2014

We are very different from the agency we were the last time we branded ourselves back in 1999. The people have changed, our direction and culture have evolved, and of course, the industry and marketing as a whole continues to undergo massive changes.

And so it came time that “Garfield Group” undergo a visual change to represent our new thinking, direction, and passion that’s been instilled in us over the past year.

As you can see we lost the “group.” It was redundant. We are one united team — Creative, Public Relations, Digital — all on a singular mission to better our clients and their businesses. We wanted to be sure our identity reflected this while still paying respect to the brand that got us here, so we created a mark that was representative of both the upper and lowercase “G” — giving us something unique, something to call our own.

It’s not the only thing new about us.

We’ve also added substantial firepower to our creative, public relations, and strategy teams. Our new Creative Director, Bryon Lomas, joined us in September from Red Tettemer + Partners. His vision and passion is leading our creative team to think bigger and better. We’ve also promoted Amy Valli to lead our growing PR team and recently brought on Matt Pfluger as our new VP of Digital Strategy. Amy has done an incredible job taking the reigns of our public relations team, shaping our offerings to meet changing client needs, adding new capabilities, and expanding our team. And Matt has hit the ground running — bringing his deep digital experience with brands like Microsoft, SAP, ING Direct, and Campbell Soup Company, and strategic mind to Garfield. 

We’ve significantly broadened our services as well, beyond traditional branding, advertising and public relations. Strategy and innovation are a huge focus as we deepen our commitment to content marketing and responsive design. We’re driven to find new and exciting ways to talk to complex audiences, shape behaviors, evaluate performance and constantly optimize results.

Our client base has also expanded — beyond software, services and hardware — into areas where technology and innovation are changing entire industries: big data, speech recognition, scientific and clinical technology, healthcare, finance, manufacturing, and legal to name a few. We’re also working with nonprofit organizations that are breaking new ground in social innovation, fixing broken models in healthcare and education, and creating jobs through innovative micro-lending strategies.

So, as you can see this new little mark of ours actually stands for a lot. We’re a new Garfield in more ways than one. Bigger, badder (in a good way) and bolder. With new people and new passion, we’ve already hit the ground running. Check out our new website and see for yourself. If you like what you see, we invite you to give us a call to say hello, or just stop on by.