Matt Pfluger Joins Garfield

Posted by Larry Garfield
Feb
03
2014

Introducing Matt Pfluger our new VP, Digital Strategy.

We just took our digital practice to a whole new level by adding Matt Pfluger to our team as VP, Digital Strategy.

“Matt is very well-known in this area and beyond as an extremely strong and trusted leader,” says Larry Garfield, President. “We were fortunate to bring someone with his depth of experience and track record to our team.”

Matt brings nearly 20 years of experience in digital marketing and advertising, including brand planning, website development, mobile marketing, social media, CRM, media strategy, paid & organic search, and analytics. This experience was acquired while working across a wide variety of B2B and B2C brands in Healthcare, Financial Services, Technology, CPG and Non-Profits, at agencies including Geometry Global, G2, Brownstein Group and TMP Worldwide.

Notable clients Matt has engaged include Microsoft, SAP, Siemens, SunGard, Merck, Eli Lilly, Campbell Soup Company, ARAMARK, ING Direct, ESPN, Children’s Hospital of Philadelphia, and IKEA. Recently, Matt’s main focus has been on building a loyalty program and educational community for automotive professionals on behalf of Shell and the relaunch of the ARAMARK Refreshments website for improved lead generation and e-commerce opportunities.

“I was looking for a great team and client base I could contribute to,” adds Matt.  “I can’t wait to dig in and help our clients maximize how digital can help them engage customers and prospects in the fresh and interesting ways that add value and strengthen relationships.”

Here’s a link to Matt’s full bio or check out some of his work below.

The launch of campbellsoup.com unified Campbell Soup’s online presence by migrating all individual brand sites into a single portfolio site where consumer can be exposed to full breadth of choice and innovation available from one of the world's most iconic brands.
The newly redesigned ARAMARK Refreshments web site provided a streamlined user experience to support the ARAMARK sales team by attracting and converting prospective customers with online content, organic search engine optimization and streamlined and lead generation capabilities throughout the site.
With the launch of ViscoCITY, Shell brought the first-ever, comprehensive training and reward platform for the motor oil trade influencer. This user-centric community offers a unique platform for automotive professionals to engage with their peers, engage in professional development and earn rewards relevant to their every day lives.
A sampling of the clients Matt has worked with over the past 18 years.