How to Land Your Dream PR Gig
About to graduate from college and looking to land your first PR job? Let the hiring managers at Garfield give you the inside scoop on the tips and tricks that will help you prepare yourself to get the job and stand out from everyone else.
1. Before the interview, read the publications, websites and blogs important to the industry the company serves.
We like to read Cosmo too, but in PR it is imperative to have your finger on the pulse of the industry, especially one like technology.
While we don’t expect you to know everything going on in the world today, it’s impressive when a candidate during an interview can demonstrate that they understand our industry focus and let us know they’re following WIRED on Twitter and love the new Samsung Galaxy 5 phone that is coming out.
It shows that you’re 1) interested in this industry, 2) engaged with current news mediums and 3) enjoy having tech in your daily life.
2. Look the part.
This may sound silly to include, but when you come in for an interview be on you’re A-Game. Brush your hair, dress the part and please, don’t make us wonder if you just rolled out of bed.
3. Work your assets and skills.
Does your resume resemble an exhaustive list of every waiting, camp counselor and social organization position you’ve held? While that’s all great and builds skills, how does it relate to a job in PR?
Take the time and think about what you learned at each job and relate them to the skills and tasks you’ll be required to perform. Maybe while waitressing at the local pub you learned all there is to know about 100 local microbrews to help customers pick the best brew to accompany their meal.
That’s cool! Tell that story about gaining knowledge in craft beer. It sets you apart and shows a hiring manager that you can learn, synthesize, tell a story about a specific product and help people come to a decision.
4. Ditch irrelevant information.
Everyone at Garfield has held a bunch of different jobs before getting to the first Big One. But including every piece of work history you’ve got can be overkill. Going all the way back to the days you mowed grass for your neighbors can probably be left off your resume.
At Garfield we would rather see a tight list of jobs that you’ve related to the position you’re applying for than an exhaustive list of positions with no relation to the job at hand.
5. Abandon boring! Make your cover letters unique and compelling.
Typically the least favorite part of any job application process, the cover letter is your opportunity state your case and show some professional personality.
Don’t be bland and state the obvious – “I’m interested in xyz position and think my skills fit the job description and would be an asset to the company.” This is hopefully a given since you are, in fact, applying for the job.
Be friendly, unique, cut to the chase and set yourself apart. Don’t copy, paste and send the same letter you’ve sent to everyone else. Sell us on you and why you’re the best candidate for the job.