Check out Garfield in Inc., “How 6 Startup Logos Came to Be”
The last time we branded ourselves – about 15 years ago – we were a different agency. Since then, the people have changed, our direction and culture have evolved, and of course, the industry and marketing as a whole continues to undergo massive changes.
To reflect those changes it was time for “Garfield Group” to also undergo a visual change to represent our new thinking, direction and passion.
We had the chance to share our re-branding story and how we can to our new mark – representative of both the upper and lowercase “G” – with Inc.’s John Brandon. Check out our new logo and some interesting facts behind it here.