Check out Garfield in CIO Magazine, “9 Tips for Building an Effective Email Marketing List”
In order for an e-mail marketing campaign to be a success, you need to build an effective list which takes a certain finesse. It’s a mix of digital experience, developing the right content and understanding your target audience.
Sharing his insights, our VP, Director of Account Services, Steve Clark, spoke with Jennifer Schiff from CIO. Check out the article here.