Casting a Wider Net: Getting your Branded Content to the Masses
In order to grow audience affinity for a brand, content marketers need to be diligent in the research, planning and executive of their promotion strategies. Simply increasing the content’s distribution won’t necessarily result in positive returns.
Speaking with E-Content Magazine’s Erik Martin our VP of Digital Strategy, Matt Pfluger, offered his insights to help content marketers effectively connect with their audience. Check out the article here.