Digital Campaign Manager

Garfield Group needs an experienced professional to lead paid search and digital media campaigns to drive exceptional results for our diverse client list. We want someone who can use tools like AdWords, Google Analytics and programmatic DSP platforms to find diverse audiences and drive campaign engagement and conversions.

Will-dos:

  • Develop and lead overall PPC and Online Display strategy for multiple accounts, including optimizations, pacing, reporting and analysis of campaign performance
  • Manage day-to-day client interaction, focusing heavily on building trust and growing client relationships
  • Oversee day-to-day campaign management including pacing, keyword research, ad copy and creative optimization, landing page recommendations/testing, and performance analysis
  • Prepare and deliver presentations to clients outlining campaign success and proposing opportunities for growth
  • Work with broader agency team on role of digital media and analytics in client’s overall long term strategic marketing goals

Must-haves:

  • You’ve managed search and digital media campaigns across a wide range of platforms, including AdWords, Bing Ads, DSP platforms, Twitter, Facebook & LinkedIn
  • A passion for paid search and online display coupled an appreciation for their role in the bigger picture of brand strategy
  • Ability to analyze data from multiple media and analytics platforms and propose actionable recommendations and expected returns
  • Team player with strong communication skills and desire to help grow agency offering
  • AdWords, Google Analytics, and/or Bing Ads certified a plus

TO APPLY...

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