Larry is the President and Founder of Garfield and brings over 30 years of leadership experience to our clients and our team. Before founding Garfield in 1990, Larry spent 10 years with Young & Rubicam New York and FCB/Philadelphia. Over this time, he has worked with large world-class brands such as IBM, AT&T, Vertex and BEA Systems, and helped challenger brands such as Logic Works, Bluestone Software, Switchboard.com, PrincetonSoftech and CBay Systems grow into category leaders. He has also had extensive experience working with non-profit and social innovation brands such as Opportunity Finance Network, TRF, Capital Impact and Heifer International.
Larry graduated from The Wharton School, University of Pennsylvania in 1982. He has been honored by the American Association of Advertising Agencies and serves on the board of two non-profit organizations.
In his free time, Larry is active in local sports and community events — and sometimes spends too much time as an amateur-director creating home movies starring his wife and three sons (with one college grad and one in his junior year in college, he and his wife Jennifer are 2/3 of the way to an empty nest).
Les is the Chief Operations Officer at Garfield and spearheads both our long-term objectives and day-to-day processes.
Prior to joining Garfield, Les was President and Founder of Brokaw Freitas Design Group and Creative Director at Letvan Diccicco Advertising. He specialized in keeping agency projects on schedule while delivering quality work that surpasses industry standards. Les brings over 22 years of experience developing and executing creative strategies for clients.
Les graduated from the Studio School of Art and Design. He is an avid golfer and always enjoys hitting the links, but he’s first in line for spring training when baseball season kicks in.
Matt is an 18 year veteran of the advertising industry with deep digital roots. He has expertise in strategic planning, media strategy, web site development, brand communication, mobile marketing, social media, client relations, SEM and Organic Search, analytics, CRM, team leadership, and business development.
Throughout his career, Matt has amassed experience across numerous industries and verticals including CPG, B2B, Healthcare, Financial Services, Technology and Non-Profits, while working with notable clients such as Shell, Campbell Soup Company, ARAMARK, ING Direct, SunGard, Merck, ESPN, Children’s Hospital of Philadelphia, IKEA, Microsoft, SAP and Siemens. In fact, Matt helped Campbell's launch their first ever mobile app, Campbell’s Kitchen, for iPhone and Android. Following this success, Matt quickly put his passion for mobile to work for Eli Lilly, helping the organization launch their first mobile-optimized web experience for Cialis.
When he’s not working, Matt serves as a guest professor and lecturer at many of the areas universities and advertising associations. Matt lives in Bucks County, PA with his wife and three children, and enjoys playing music, cooking and watching baseball.
Bryon is our Vice President and Creative Director, leading the creative vision for Garfield by inspiring a talented team of designers, art directors, and writers. He’s a firm believer in the power of great creative, and knows that building a brand means building a memorable experience.
For the past 17 years, Bryon has worked on a variety of brands in a variety of verticals, including Johnson & Johnson, William Grant and Sons, Dial for Men, Under Armour, Planet Fitness and Comcast/NBC Universal. Formerly VP, Creative Director at Red Tettemer O’Connell + Partners, he brings extensive experience working on brands that not only stand out, but also propel companies forward.
When he’s not at Garfield, he’s enjoying time with his family, running, filming, or just going on adventures. Sometimes all at once.
Having worked in both corporate and agency environments, Alexis has built a unique perspective. She understands how to work within corporate brand structure while also working in fresh creative. Regardless of the challenge, whether it’s creating a brand voice for a newly formed technology company or modernizing a corporation’s existing identity, she makes sure the end result positions the brand as powerful, innovative presence in the marketplace.
Alexis believes that the best part of her job is the chance to partner with clients to bring their brand and marketing plan to life with crisp language, clear messaging, and impactful design.
As our Technical Director, Ken leads web development efforts at Garfield Group across a variety of projects, ensuring that each digital experience embodies Arthur C. Clarke’s Third Law: “Any sufficiently advanced technology is indistinguishable from magic.”
When Ken isn’t at work, he loves spending time with his family and aquascaping — that is, growing ornate gardens inside aquariums. But whether he’s putting the finishing touches on a website or trimming the hygrophila pinnatifida in his underwater garden, the spirit of creativity and invention drives him in everything he does.
We are who we are - quirky in our own ways. And we celebrate it.
( unless you’re a Prima Donna or made from Foie Gras, then we’ll kindly escort you to the door )